Australia often gets overlooked. With only 25 million people, it’s seen as too small to matter. That’s wrong. Australia has big influence, especially in Asia-Pacific.
Doctors across Singapore, India and Thailand pay close attention to what happens here. They look to Australia for trial data, new approaches, and trusted experts. If you speak to doctors here, you reach far beyond the local market.
Too often, global content gets reused here with small changes—like swapping “z” for “s”. It rarely works. It doesn’t reflect how we practise medicine or how the system works. And it doesn’t feature the experts Australian doctors listen to.
Philips shows what can work. They made a case study with Sullivan Nicolaides Pathology in Queensland. It told a clear, useful story. And it didn’t stay in Australia. Philips used the same version in Singapore, India and Thailand—without needing to change it. That’s money well spent.
Meanwhile, your rivals are acting. They use local doctors in videos, give talks, run briefings, and get their stories in the right media. If you’re quiet while they’re out there, you’re missing chances.
You don’t need a big budget to make a difference. A clear message from a trusted local doctor can do more than a fancy global asset. We’ve helped clients do this with short videos, sharp tools, and talks that get to the point.
Local doctors matter. When they back a product, it spreads. They speak at events, publish, and share with peers. Their support doesn’t stop at state borders—it travels fast.
So what’s fair to spend? If you have a regional budget, give 5–10% to Australia. You’ll get a clear voice in a smart market. And the content you make here can work across Asia.
At London Agency, we help medtech, pharma and diagnostics teams speak clearly to Australian doctors—and, through them, to many more.
Want to get more from your medical communications? Let’s talk.
