Tracking media coverage on COVID-19 testing

Diagnostics and pathology have been in media conversations more frequently in the past weeks than in the past decade. We expect that themes close to these industries will come up in news stories more frequently. Hopefully, this will influence future media reporting for diagnostics and healthcare.

Using our media monitoring software Meltwater, London Agency will be keeping an eye on ‘who said what’ in the media by tracking keywords related to testing for this virus. You might require to act or react quickly to the news during the coming weeks if you work in the diagnostics space.

To sign up and receive our COVID-19 media monitoring reports, get in touch at: [email protected]

We kicked off our deep dives into the media around COVID-19 back in March 2020, we found exciting data and variations in the trending themes throughout the pandemic.  Some of our analyses are available via the links below:

• Why media monitoring matters in the time of COVID-19.
• Benchmarking how diagnostics companies in the media.
• Healthcare terminology: will reporters keep on using the keywords that matter to IVD companies after the pandemic?
• Australian stories: local ventilator manufacturers are beating global rivals in media coverage.
• An increase in pathology media mentions despite a drop in pathology testing.
• Weekends are a break from work and that damn virus.
• Antibody testing: muddled media reporting has us scratching our heads.
• Australian media has COVID-19 fatigue: now is the time to pitch your medical story. 

We hope you enjoy reading these and please get in touch if you have questions or ideas for additional searches. Please get in touch.