In the dynamic world of healthcare, conferences serve as pivotal hubs for knowledge exchange, networking, and innovation. While the benefits of attending these conferences are widely acknowledged, looking for ways to maximise your investment as a sponsor or exhibitor is crucial. And video production could be the answer to this challenge.
There are multiple ways to expand your reach and ensure you get an appropriate return for your investment. Utilising speakers, delegates, Key Opinion Leaders (KOLs), and leveraging your own team to create valuable video content for internal and external communications is a strategic move that can create exciting and versatile content, and amplify your intrinsic value to the conference.
In this article, we explore the myriad of reasons why including video production as part of your healthcare conference strategy is not just useful, but essential for healthcare organisations looking to leave a lasting impact.
One of the primary advantages of inviting a camera crew to a healthcare conference is the opportunity to produce high-quality outputs to position the company as a leader in the therapy area of interest.
The footage from the conference can be transformed into engaging content to showcase the organisation’s commitment to the area of healthcare in the spotlight. By disseminating this through various channels such as social media, websites, and newsletters, a company can significantly enhance its brand image.
Sponsoring or participating in healthcare conferences often comes with a hefty price tag. From booth rentals to travel expenses and promotional materials, the costs can add up quickly. Therefore, it is essential to maximise the return on this substantial investment, and creating video content is a strategic step in that direction.
By capturing conference key moments and interviews with KOLs, the content generated can be repurposed for a more extended period, well beyond the event’s conclusion. This extended lifespan significantly enhances the ROI of the conference expenditure.
Moreover, the content can be used in future marketing campaigns, creating a lasting legacy. It also gives the team working on the conference a tangible outcome to share with stakeholders, and a point of reference when considering your organisation’s presence at the conference in subsequent years.
Healthcare conferences are unique occasions where KOLs congregate. This gathering of influential experts presents an unparalleled opportunity to capture their insights and expertise. Having staff or an external crew specifically tasked with recording interviews, panel discussions, and presentations featuring these KOLs adds to the credibility and authority of the KOLs and can bolster your organisation’s reputation.
In the digital age, content is king, and diversifying your content strategy is essential for maintaining effective audience engagement.
Snippets of the conference can be transformed into bite-sized social media content to capture the attention of busy healthcare professionals scrolling through their feeds. Full-length interviews and panel discussions can be used for webinars, podcasts, or blog posts, catering to audiences with varying preferences for consuming information.
Inviting a camera crew to a healthcare conference can help to foster better relationships with your current and target partners, clients, and attendees. This investment showcases your organisation’s commitment to knowledge-sharing and the therapy area. By providing attendees with the opportunity to participate in interviews or be featured in conference highlight videos, you engage them more deeply, making them feel valued and appreciated ,in addition to extending your reach into their organisations.
Additionally, attendees can use these video materials for their own purposes, such as sharing their insights on their personal or professional networks. This mutually beneficial exchange strengthens relationships between companies and KOLs.
At London Agency, we can support you to get the most from your next conference with strategy, content planning and video production services.
