Dr Sibal, the patient’s surgeon for the VAD transplant, played a crucial role in providing insights into the treatment and its potential to impact on patient lives.
To develop a captivating news story, the team focused on highlighting the resilience and determination of a young New Zealand-based VAD recipient who lived with heart failure. The goal was to emphasise the patient’s journey from VAD implant to heart transplant and putting a spotlight on their remarkable achievement of completing a half marathon less than a year after the transplant.
This narrative aimed to shed light on the life-saving potential of VAD technology in bridging the gap for individuals with heart failure awaiting organ transplants in New Zealand.
Utilising our extensive network of media contacts in New Zealand to pitch the patient’s story to relevant journalists and producers.
Organising interviews with the patient and medical team in multiple cities across New Zealand.
Coordinating filming schedules with the television network, ensuring the smooth production of the segment.
Supporting the media teams with necessary resources and facilitated access to key medical personnel, including Dr Amul Sibal. This enabled them to gain valuable insights and expert perspectives on the patient’s treatment and the transformative impact of VAD technology.
Our efforts resulted in exclusive media coverage on Newshub, a prominent TV and online media outlet in New Zealand.
The coverage extended across online news platforms and television channels, with a dedicated segment that showcased the patient’s heart failure journey and the profound impact of VAD technology on their life.
The segment can be viewed here: https://vimeo.com/768693602?share=copy
The campaign successfully raised significant awareness about the transformative potential of VAD technology for heart failure patients awaiting organ transplants in New Zealand.
By sharing the patient’s story of resilience, positive outlook, and eventual half marathon success, we inspired individuals in similar situations, giving them hope and motivation.
The campaign sparked conversations and engagement on social media platforms, amplifying the reach and impact of the awareness campaign.
The heart failure and VAD earned media campaign executed by our team at London Agency achieved significant exclusive media coverage on the Newshub TV and online news platform.
The campaign successfully raised awareness about the life-saving impact of VAD technology, and the exclusive media coverage provided a platform to deliver an impactful health narrative on heart health and medical technology options.
By resonating with New Zealand-based audiences, our campaign generated meaningful results and contributed to improving the lives of heart failure patients awaiting organ transplants.
