Why healthcare companies should consider webinars for internal and external communications

Webinars have become a standard replacement for physical events across all industries since the start of the pandemic. Nowadays, hosting an in-person event can be challenging. There are a lot of restrictions that limit attendance, flexibility and even involving the right people. Things are changing every day, meaning it is difficult to be sure that the event will even go ahead.

We are now accustomed to logging in as an attendee and watching a live presentation without needing to switch on our video or microphone.

So, why should healthcare companies organise webinars?

• Raising awareness of a disease area in the general public or amongst politicians. Webinars are an opportunity to educate individuals on the importance of preventing disease, what symptoms to look out for, and how they can care for themselves. You can organise a webinar to inform parliamentarians of important healthcare issues that they can help with.
• Introduce leads and customers to a product, a user case, or to a service update. Webinars are effective in the Engage and Delight stages of the buyer’s journey. Webinars can convince a potential customer that your service offering is right for them, or can be an opportunity to demonstrate some exciting product features to your existing customers.
• Internal communications. Was a big internal meeting cancelled because of COVID-19? Do you need to get the executives together to present to the country managers? Webinars might be the right format for this type of event. When everyone is not required to give their input, the panelist-and-attendee format works nicely.

Some of you may shudder at the thought of setting up and hosting a webinar, especially for the healthcare industry where some of the content could be confidential.

We have a few tips for those setting up webinars for the health industry, which can be downloaded here. Please note that our tips are based on the Zoom Webinars function, as this is the platform that we use.

London Agency regularly supports healthcare clients with organising webinars, internal and external. If you are considering scheduling a webinar and would like to find out how we can help, please get in touch using this link.